After 100 years in business
has some stories to tell!

19 16
ISUZU Inizia la storia
A 100-year-long history

Historical notes

The history of Isuzu begins in Japan over 100 years ago, in 1916, when Tokyo Ishikawajima Shipbuilding and Engineering Co. Ltd., established in 1893 and Tokyo Gas and Electric Industrial Co. begin a collaboration for the construction of a motor vehicle factory.

19 18
First Collaborations

Between Japan and England

The production of vehicles begins in collaboration with a British car manufacturer, Wolseley Motor Ltd. Founded in the late 1800s by thirty-year-old Herbert Austin, the brand will exist until 1975 and, after producing some models, in 1918 it entered into agreements with the Ishikawajiama Ship-Building and Engineering, which led to the production of new vehicles, starting in 1922.

Wolseley Motor Ltd
19 22
Wolseley A9
First passenger vehicle

Wolseley A9

After 4 years of development, Tokyo Ishikawajima Ship-Building and Engineering presents the first passenger transport vehicle produced in Japan, the Wolseley A9. It was a vehicle with components from the United Kingdom, but some others, such as the bodywork and the engine, were entirely designed and manufactured at the Tokyo Ishikawajima Ship-Building and Engineering plants. A car with a 2.6 l 4-cylinder engine, capable of delivering up to 11.6 kW, and equipped with an overhead camshaft derived from the same technology used for the airplanes of the time. A series of innovations that have laid the foundations for the future starting from the Wolseley A9, today universally known as "the first car built in Japan in the world".

19 28
The developments

Sumida CL

The "Sumida CL" model presents the first improvements in terms of fuel efficiency and power. The name "Sumida" derives from the homonymous river, near which the production plant was located. The following year, in 1929, after numerous models and improvements, the "Sumida M Bus" was born, the first bus model produced in Japan, which over the years will contribute to the development of an increasingly modern public transport network.

Sumida CL
19 33
Sumiya & Chiyoda
New production models

Automobile Industries Co.

In 1933, the Ishikawajima Automotive Works, after merging with DAT Automobile Manufacturing Inc., changed its name to "Automobile Industries Co., Ltd" and began production of a vehicle that followed the standards dictated by the government of the time.

19 34

At the origins of the name

In 1934, after a meeting between the company and the Japanese Ministry of International Trade and Industry (MITI), the vehicles, initially marketed as “Sumiya "and" Chiyoda "were called" Isuzu ", from the name of the river. which has its source and its mouth in the city of Ise, in the Prefecture of Mie, Japan, whose literal meaning is “50 bells.” The Isuzu River is particularly noteworthy as it flows through the Great Temple of Ise and it is crossed by the Uji Bridge, entrance of the Great Temple of Ise. Given its proximity to the Sacred Temple, the Isuzu River has often been revered and mentioned in numerous poems and songs, which are still handed down through the centuries.

Sumiya & Chiyoda
19 36
1936 ISUZU DA6 & DA4
The advent of diesel engines

DA6 & DA4

The first air-cooled diesel engines for motor vehicles, the DA6 and DA4, are developed and produced. From this moment, the evolution of ISUZU engines will also begin and it will lead to the development and realization of the current engines present on vehicles today.

19 37
Economic growth

Tokyo Automobile Industries Co.

On April 9, 1937, with a capital of 1 million yen, Automobile Industries merged with Tokyo Gas & Electric Co., creating Tokyo Automobile Industries Co., Ltd.

Tokyo Automobile Industries Co
19 38
1938 ISUZU TX40
New models


Production of the TX40 model began in August 1938, a truck with a payload capacity of up to 2 tons, which was characterized by its being particularly solid and powerful.

19 48
Urban transport


The story continues and from January 1948 the production of the diesel powered bus model BX91 begins, capable of carrying up to 50 passengers, which will be the basis for the construction, starting from 1949, of numerous other bus models.

Primo bus ad alimentazione diesel
19 49
1949 ISUZU Logo Design
The choice

ISUZU Motors Limited

The company's name changed permanently to "ISUZU Motors Limited", with an increase in invested capital of 150 million yen. In the same year, the first vehicle exports to Hong Kong begin.

19 53
New Passenger Vehicle

Hillman Minx

After an agreement with the Rootes, Ltd. UK Group, the first production line of the new passenger vehicle, the ISUZU Hillman Minx, is inaugurated. Four years later will be produced with components manufactured entirely in Japan.

1953 Prima Linea di Produzione
19 59
The first truck


In 1959, Isuzu launched its first light truck, the ELF, on the Japanese market, the progenitor of what would later be known universally as the "Isuzu N Series".

19 61


In January 1961, with a load capacity of almost 2 tons, ELFIN was presented to the public. The newly developed DL201 engine represented excellence for the diesel engines of the time.

1961 ELFIN
19 61
1961 Bellel


In October of the same year, a new passenger car, the Bellel, was presented to the public. The first vehicle whose design was totally conceived by Isuzu and the first Japanese passenger car with a diesel engine, it was particularly appreciated thanks to its use as a taxi.

We spill the beans every Tuesday at 11:00

Join us!